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I recently stayed at a holiday park on the Queensland coast, which advertised itself as a 'rainforest environmental Eco park'. Sounds good, I thought.
It had all the usual caravan and camping facilities, but it had nothing in the way of anything 'sustainable' or 'green' - except maybe for a bit of grass.
There was no recycling, planting of natives, use of biodegradable products or anything else and the 'rainforest' was a kilometre up the road. They even had their dryer on.
When I questioned the owner and receptionist, I was told that such advertising quote: "looks good and brings in customers".
Of course it does! It certainly disappoints when we see no evidence of any sustainability.
This is known as 'green washing' and unfortunately some operators take shameful advantage of travellers' growing desire to stay in sustainable accommodation.
There are ways to ensure that we don't stay at accommodation that has made no effort to cut down on emissions, waste and pollution.
We can some 'green questions' when we book, such as:
- What are your sustainable practices?
- Is your accommodation certified i.e. Green Globe or ISO14001.
- How do you save water?
- How do you save energy?
- What do you recycle?
- Where does your food come from? (Locally?)
- Are your cleaning products and bathroom liquids non-toxic, biodegradable and phosphate-free?
Most accommodation receptionists will be able to give you the answers or transfer your call to someone in the know.
However, if the receptionist responds with vagueness or distractions, then it could be 'green washing'.
If they mention just one thing, for instance a carbon-offsetting program, and nothing else, then it could be what I call 'green fiddling' - making one easy initiative but doing nothing else and often cheekily claiming green accolades.
If they offer a clear list of sustainable initiatives, accreditation and even eco-awards, then they're offering a clear indication of sustainability and it could be time to book.
When you say 'no' to unsustainable accommodation, it sends a powerful message to the travel industry.
Let's support those that are making the effort, help the planet and travel more sustainably.
-- Phoenix Arrien, guest blogger









Comments
Hi
I agree with the the comments by Phoenix in the article above - lots of tourism companies are just greenwashing! I have found a great way to choose real eco accommodation. There is an Australian website which lists heaps of great accredited eco accommodation around Australia. Its called ecohotel and they also have information about what the accreditations mean. Every property tells you what they are doing to be sustainable. Cool...There is even a link to g online!
Carina
Spoton!
Thanks Carin for the tip about the ecohotel directory website. I had a lovely time planning where i might go on my next holiday by browsing trough al the properties in the Queensland ecohotel directory section.
Looking through all the eco initiatives put in place by the green accommodation property owners made me realize just how much can be done in the ecotourism area and also what a lot of greenwashing is going on by the big hotels and "eco resorts".
The ecohotel people are to be congratulated for getting all these great and GENUINE properties together on one site, to make it easy for those of us who want to choose the right sort of eco accommodation. I hope it keeps growing and encouraging other eco friendly accommodation places to adopt the same sort of detailed criteria that they are recommending at ecohotel.
Happy Hols!
Spot.