From Paddock to Plate

Initiative to raise funds for farmers, landcare groups and teach kids where their food comes from

‘From Farm to Fork’ runs throughout Spring.

We all know that Australia produces some of the finest produce in the world, but do we know where this food actually comes from and how it gets on to our forks?

More than 150,000 Australian farmers produce 93% of the food we eat, and also feed some 40 million
people outside Australia every day *. Most farmers (93%) also identify with Landcare, which was formed
with the coming together of conservationists and farmers a quarter century ago to care for our water
and land for future generations. With increasing demands on our land and an ever changing climate,
Australian farmers need our support.

This Spring sees the launch of an inaugural fundraising campaign, ’From Farm to Fork’ - an initiative from
Landcare Australia that is all about getting together to enjoy awesome Australian food, while supporting
the farmers who make it possible.

The launch coincides with the start of Landcare Week and will take place on Monday 7th September in Wynyard Park in Sydney, from 11.00am to 2.00pm.

The ‘From Farm to Fork’ launch will be hosted by Louise FitzRoy, a Walkley Award-winning journalist and food writer, who has developed a program that educates children about the origin of their food. The event will feature some of the best sustainable food from the land, stalls to buy or taste homemade products straight from the farm, opportunities to meet and hear from the farmers, a petting zoo for kids and even a mechanical bull! Simon Lawson, Head Chef at Agape Organic Restaurant and Bar, and spa raw-food advocate, Samantha Gowing, Head Chef at Cabarita Ocean Retreat, will also be sharing their food and ideas.

‘From Farm to Fork’ runs throughout Spring and there are three ways to get involved:

Host a ‘From Farm to Fork Feast’ – use your cooking skills to produce some delicious Australian dishes at your home, school or workplace and ask your guests to donate.

Take a ‘From Farm to Fork’ Fresh Living Challenge - give your health a boost and raise funds by taking part in a challenge by eating local, healthy, sustainable and fresh food. Ask your friends and family to sponsor you to take part in the Fresh Living Challenge, which you can do for a week, month or 60 days.

Nominate or Visit a Participating Restaurant – restaurants throughout Australia will be hosting ‘From Farm to Fork’ Feasts where they will be showcasing the finest Australian produce using sustainable, fresh food, with proceeds going to Landcare Australia to support our farmers, who keep more than half of our land healthy and productive.

Farming ambassador, Landcarer and descendent of the Arnotts Biscuits empire Charlie Arnott, who sells grass-fed beef direct to the public says: “I challenge you to find yourself a farmer: go online, track one down, engage and connect with them, buy their food, visit their farm, support their business and reconnect with yourself and your family along the way.”

Landcare Australia CEO Tessa Jakszewicz says: “Australian farmers are a pivotal part of our future, because they are the people that grow and supply us with the best food in the world. Our ‘From Farm to Fork’ campaign will help educate people about where food comes from, fund sustainable farming initiatives, and encourage healthy eating - with everyone’s support, so much can be achieved."

Proceeds from the From Farm to Fork campaign will make a difference by supporting three great causes:
1. Supporting Australian farmers
2. Teaching children where their food comes from
3. Supporting local Landcare groups.

For more information visit: