Wolseley Media acquires Australia's #1 Green Media Brand
30 Jan 2009
G Magazine, Australia's award-winning green lifestyle brand, has been acquired by Wolseley Media, expanding the specialist publisher's portfolio of iconic brands that include Inside Sport, Tracks, Golf Australia,PC Powerplay, Mania and The Wiggles magazine.
Launched in 2006, G Magazine is the consumer sustainability bible that gives readers practical and positive ways to green their lives, save money and leave a better world for their children. It has the largest circulation of any sustainability publication in Australia and has a wide distribution into the environmental community.
The G brand strengthened its lead of the green media landscape with the launch in September of G-Online (gmagazine.com.au), a content-rich site with daily news, features, blogs and video that has quickly become the most comprehensive and highest-rating green site in Australia, G-Online already attracts over 25,000 unique visitors and more than 70,000 pageviews a month.
Founded by Luna Media, publishers of COSMOS, Australia's #1 science magazine, G Magazine has collected 14 awards, including 2007 Consumer Magazine of the Year and 2008 Editor of the Year at the annual Bell Awards for Publishing Excellence. It also won the inaugural Lord Mayor's Sustainability Award from the City of Sydney, and the first-ever Sustainability in Publishing Award from the magazine industry group, Publishers Australia.
"We're excited to bring the leading print and online brand G Magazine into the Wolseley Media portfolio, where it will fit well with our philosophy of engaging people with special interests and their communities. It also gives us the opportunity to take a strategic stake in the burgeoning interest in sustainability," said David Gardiner, Chief Executive Officer of Wolseley Media.
"With an emissions trading scheme beginning next year and with consumers and corporations increasingly turning their attention to sustainability issues, Wolseley Media is well-placed to provide both access to green consumers for advertisers and expertise about the green space,"he added.
Luna Media CEO Kylie Ahern, congratulated Wolseley Media on the acquisition. "G Magazine has been very close to our hearts and we are delighted it has found a new home with such an innovative company that understands the need to inspire, inform and engage readers in their passions". G Magazine will be published bi-monthly while G-Online will carry daily news, features, blogs and video. Joining Wolseley Media as Editor of G Magazine will be Carolyn Barry, the award winning launch editor of G-Online, and assistant editor Lauren Monaghan. The G Magazine team will also be joined by Tatyana Kovalyov and Kristina Mander, the advertising managers who helped grow the brand as a successful vehicle for advertisers looking to reach green consumers.
For further information please contact:
David Gardiner, Chief Executive Officer at WolseleyMedia (02) 9901 6100