A glossy and stylish guide to green living in the 21st century is to be launched in Australia.

To hit the newsstands in November 2006, this bold new title – known as G: The Green Lifestyle Magazine – is designed for people who want to reduce their impact on the environment, but don't want to compromise on lifestyle.

"G Magazine will provide practical, evidence-based solutions to living a more environmentally friendly lifestyle," says Wilson da Silva, Editor-in-Chief of G Magazine and winner of the 2006 Bell Magazine Award for Editor of the Year. "It will be a trusted and respected guide to the green consumer landscape."

It's hard to find accurate and reliable information on how to be green, and this is something G Magazine will do best. It will be the magazine readers can trust, with sustainable solutions and examples based on the best evidence. No hype, just the facts.

Whether shopping for clothes or food, renovating a house, planning a trip, buying gifts, investing money or purchasing a car, G Magazine will be everyone's accessible, practical bible to a more sustainable lifestyle.
There is a growing consumer desire to be green.

A Roy Morgan report in May 2006 found that Australia leads New Zealand, the UK and the US in environmental consciousness: "More than four-in-five people in Australia (or 88%) agree that if we don't act now we'll never control our environmental problems."

G Magazine will be produced by the award-winning team at Luna Media, publishers of COSMOS, the popular science magazine that has won international praise for its accessibility and quality journalism.

"G Magazine will be a high-quality bi-monthly designed for people who want to be smart in the way they live; people who want to make innovative, sustainable choices," says Publisher Kylie Ahern, a co-founder of Luna Media whose publishing experience includes working across dozens of mainstream and boutique titles in Australia and Britain.