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G magazine readership survey

16 October 2007 |

Download a copy of the readership survey here

In September 2007, a survey of 800 readers was conducted (subscribers and newsstand readers). They were asked 40 questions about themselves, their lifestyles, their green purchasing habits and intentions, and how they utilise G Magazine. In the survey, we covered everything from sustainable renovations and ethical investment, to interest in hybrid and diesel cars, organic product consumption and eco-travel.

With questions ranging from multiple choice to open ended responses, we have gathered a fantastic insight into the reader of G: The Green Lifestyle Magazine, Australia's leading eco-living title.

The results of the survey were fascinating. G Magazine reaches an audience who are passionate about making green choices and want to support companies with green services and products. They use G Magazine to find out about products, and 94% use the advertisements themselves as a source of information. We also received more than 750 positive testimonials about G Magazine.

A unique readership - 150,000 readers

  • 85% of G Magazine readers do NOT read any other green title.
  • 94% of G Magazine readers use the advertising within G as a source of information.
  • 87% of G Magazine readers actively buy green products and services, and a further 9% intend to.
  • 99.5% of G Magazine readers want to support companies that provide environmentally friendly products and services.

A unique distribution

  • G Magazine is the only green magazine on sale at supermarkets.
  • G Magazine is the only green magazine distributed through the prestigious Newslink train and airport stores.
  • G Magazine has over 6,000 subscribers ... a number that is growing fast.
  • G Magazine has an audited circulation of 35,000 and a distribution of 50,000 copies nationally. It is available at newsagents, bookstores and health food stores, and has a strong presence at expos, festivals, conferences, doctor's surgeries and cafes.
  • G Magazine has a print run of over 50,000 copies and a national distribution through newsagents, supermarkets, bookstores, health food stores, expos, festival, conferences, doctors surgeries, health food stores, corporations and cafes.

You can download a copy of the readership survey here. If you would more detailed information, please contact either Krissy or Tatyana. They'd love to talk to you about how to get your green product or service to an audience that cares!

Download the readership survey or Contact Krissy or Tatyana

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